“ The behavioural changes that are required of us are so fundamental that no one wants to make them. What are they?
We need to consume less. A lot less. Less food, less energy, less stuff. Fewer cars, electric cars, cotton T-shirts, laptops, mobile phone upgrades. Far fewer.
Yet, every decade, global consumption continues to increase relentlessly.”
Stephen Emmott - 10 Billion
We reflect an image of ourselves through our clothing. The first of our clothing to show signs of damage is footwear. In the eyes of the consumer, a superficial blemish or a shift in the latest trend is all that’s needed to warrant a new purchase.
Contemporary footwear spends barely a fraction of its life hugging a foot. For the majority of its life it is rubbish. Whether in a landfill or washed up on a shoreline, the synthetics within the shoes—in addition to the plethora of plastic we discard—will take centuries to break down.